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Over the last 15 years, I have seen successful launches and some real flops in the path to genomics and biotechnology commercialization. If I were to think about the times when we were successful, I wouldContinue reading
You have to remember that most customers don’t buy from companies. They buy from people. So, Learn To Tell Your Story. Late last year, I was attending a dinner event and I heard a woman by the name ofContinue reading